Workshop Business, Finances, Banking Application of Technology in Growth Hacking 2023

This course is to help you acquire a Growth Hacking Mindset'. A growth hacker sets growth goals above the means; growing is his main goal and which channel, technique or tool is used for this is secondary. No! Growth hacking is not just another intangible concept. It's an incredibly simple one. As a growth hacker, every strategy you execute, every tool you implement and every technique you develop should be informed by your desire for growth. It might seem self-evident that the singular goal of growth hacking is growth, but the beauty of this, and what makes growth hacking such a valuable practice, is its flexibility. It doesn't matter if you're a one-man start-up or a multinational corporation; growth hacking doesn't discriminate and anyone can leverage it. Digital is a battleground on which marketers are fighting to achieve competitive advantage. There can be uncompromising targets, constraining budgets, limited resources and a surplus of competitors against a backdrop of advancing tools and platforms. A conventional marketing approach is no longer enough. The only way to survive is to adapt for growth.